All work

Case study · Creative agency

The Initial: one landing page, 5+ new clients.

The Initial Agency needed a landing page that brings in clients, not just one that looks good. I turned their Figma design into a fast Framer site, then added a page of social proof.

Client
The Initial Agency
Industry
Creative agency
Scope
Landing page and a social proof page
Platform
Figma to Framer, with a CMS
Year
2025
Result
5+ new clients
The Initial's home page: a dark, minimal landing page with a call to action and four proof points

The brief

An agency needed a landing page that brings in clients, not just one that looks good.

What I did

Turned their Figma design into a fast, pixel-accurate site with custom interactions and a CMS, then added a page of social proof.

The result

The result

new clients from one landing page

“Samuel built my consultancy's landing page, and I've found 5+ new clients through it. I'm also receiving a lot of compliments from people on the design. We did some extra work on an additional page to add social proof.”
Johnno Van Den Brink The Initial Agency

The work

The live site.

Hover a page to scroll it from top to bottom. On a phone, each one scrolls by itself as it comes into view.

Home
Agencies page

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Email

samuel@adefilasamuel.com

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Framer Expert